NO PURCHASE NECESSARY TO ENTER.
CONTEST OPEN TO CANADIAN (EXCLUDING YUKON AND NUNAVUT) RESIDENTS ONLY.
THE COUCHE-TARD/ CIRCLE K ROAD TO REWARDS CONTEST
The Couche-Tard/Circle K Roads to Rewards” contest (the "Contest") is the contest available at participating Circle K® and Couche-Tard® establishments in Canada (collectively referred to as “Store(s)”) and is sponsored by Couche-Tard Inc. (“Sponsor”) and is administered by Six12 Creative Inc., as the Contest Administrator (individually or collectively, the "Administrator"). The Contest begins on September 15, 2026, at 12:00:01 a.m. Eastern Time ("ET") and ends November 9, 2026, at 11:59:59 p.m. ET (the "Contest Period"). The clock used by the Sponsor to compute Entries (as defined below) will be the official clock for determining the date and time of receipt of an Entry.
For the purposes of this Contest, a "Day" is defined as a calendar day beginning at 12:00:00 a.m. ET and ending at 11:59:59 p.m. ET.
2. ELIGIBILITY
The Contest is only open to legal residents of Quebec (the “Quebec Region”), British Columbia, Alberta, Saskatchewan, Manitoba, Northwest Territories (collectively, the “Western Region”), Ontario (the “Central Region”), and Nova Scotia, New Brunswick, Newfoundland, and Prince Edward Island (collectively, the “Atlantic Region”) (the Western Region, the Central Region, and the Atlantic Region are collectively “The Rest of Canada”), excluding residents of Nunavut and Yukon, who at the time of entry: (i) has reached the legal age of majority in their province/territory of residence; or (ii) are sixteen (16) years of age or older, but under the legal age of majority in their province/territory of residence (each, a “Minor”) and have permission from their parent/legal guardian who has agreed, on such Minor’s behalf and on his/her own behalf, that each of them will be bound by these Rules.
Notwithstanding the above, the following persons are not eligible to win a Grand Prize: (i) officers, directors, shareholders, employees, agents and representatives of the Sponsor and/or the Administrator, as well as their respective subsidiaries, affiliates, advertising or promotional agencies, licensees, franchisees, partners, retailers, distributors and any other parties involved in the administration of the Contest; (ii) members of the immediate family of any of the previously listed persons; (iii) any person residing in the same household as the previously listed persons (whether or not related). For the purposes of this Contest, "Immediate Family" means fathers, mothers, brothers, sisters, children, husbands, wives and/or spouses regardless of their place of residence.
The Contest is not open and is void where prohibited by law.
3. AGREEMENT TO BE LEGALLY BOUND
By participating in this Contest, each Entrant (as defined below) agrees to be bound by (i) these Rules and (ii) all decisions of the Sponsor and Administrator, which are final and binding in all respects. In the event of any inconsistency between the Rules and any conditions, statements, or explanations appearing on any other Contest-related materials or documents, these Rules shall govern and take precedence.
4. HOW TO ENTER.
NO PURCHASE NECESSARY. Standard text messaging and/or Internet access charges may apply (check your carrier's plan for standard text messaging and Internet access fees).
To enter the Contest for a chance to win a Grand Prize and Visit Rewards (as these terms are defined below), during the Contest Period:
Download the Couche-Tard mobile application if you are located in the Quebec Region, or the Circle K mobile application if you are located in the Rest of Canada (“App”);
Create an account on the App by filling out all mandatory fields, including your mobile phone number, email address, and postal code where you reside (“Account”).
Access the “My Clubs” section of the App and enroll in the Roads to Rewards Contest. Enrollment in this Contest will be valid once you confirm that you meet the eligibility requirements set out in these Rules and agree to participate according to these Rules (“Entrant”). Upon successful enrollment, you will receive one (1) entry into the Contest (an "Entry"). LIMIT: A maximum of one (1) Entry per person and per mobile phone number using this method during the Contest Period.
5. BONUS ENTRIES
Entrants may receive bonus Prize entries (each, a "Bonus Entry" and collectively, the "Bonus Entries") by performing certain tasks. Bonus Entries will be awarded as follows:
Task | Requirements | Bonus Entries Received |
In-Store Visits | The Entrant must (a) visit a participating Circle K and/or Couche-Tard location in Canada that has the LIFT screen in-store; (b) make an eligible in-store purchase of at least five dollars (CAD $5.00) on in-store products (excluding fuel purchases); and (c) enter the mobile phone number associated with their Account through the LIFT platform made available in-store at checkout (“Visit”). Each Visit will earn the Entrant one (1) Bonus Entry which will be counted toward the Entrant’s cumulative Visit total in the Contest section of the App. A maximum of one (1) Visit may be recorded during any three (3) hour period, and no more than three (3) Visits may be recorded per Day per Entrant, regardless of the number of purchases completed by the Entrant. |
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No-Purchase Bonus Entries
If you wish to obtain an additional ten (10) Bonus Entries without making a purchase, please submit your request through the No Purchase Entry Website at https://jeux.couche-tard.com/ca/destinationrecompenses/aar in Quebec or https://games.circlek.com/ca/roadtorewards/npe for the Rest of Canada. To submit a No Purchase Entry, enter your first name, mobile phone number, email address, and include a 25-word minimum original essay about “Why would you like to win $10K?”.
All no-purchase entries shall become the exclusive property of the Sponsor and none will be acknowledged or returned. Proof of completing a Visit will not be deemed to be proof of receipt by the Sponsor. The Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, or undeliverable entry submissions, all of which will be disqualified.
Entries and Bonus Entries are each an "Entry" and collectively, the "Entries". All Entries will be tracked in the Roads to Rewards Contest section of the App.
The Entry must be submitted personally by the Entrant. Entries will be deemed to have been submitted by the Authorized Mobile Account Holder of the mobile phone number used to enter the Contest. "Authorized Mobile Account Holder (AMAH)" means the individual to whom a mobile telephone number is assigned by the mobile telephone service provider responsible for issuing such numbers.
You may enter the Contest only using one (1) mobile phone number for which you are the AMAH . Phone numbers from a Wi-Fi-based SMS applications are not permitted and must not be used to enter the Contest. Entrants and/or Grand Prize Winners (as defined below) may be required to provide proof that they are the AMAH associated with the selected mobile phone number. By submitting a mobile phone number, you represent and warrant that you are the AMAH. You will be liable to the Sponsor for any damages or losses incurred as a result of the submitting a mobile phone number for which you are not the AMAH.
Any attempt by an Entrant to obtain more than the specified number of Entries by using multiple phone numbers, identities, or any other method will result in the cancellation of all such Entries, and the entrant may be disqualified from the Contest at the Sponsor’s discretion. The use of any automated system (including, but not limited to robots, scripts, macro-commands or any other automated service) to participate is strictly prohibited and will result in disqualification.
6. PRIZING
The following Prizes may be won:
Visit Rewards. Entrants may earn rewards (“Visit Reward(s)”) by accumulating Visits, as defined in Section 5. Visit Rewards will be automatically awarded to Entrants through the App once the applicable Visit milestone has been reached. To claim a Visit Reward, Entrants must redeem the reward in accordance with the instructions provided in the App.
Visit Rewards may include, without limitation, free products, buy-one-get-one-free offers, fuel discounts, merchandise rewards, and other promotional offers as determined by the Sponsor in its sole discretion. The type, value, quantity, and availability of Visit Rewards may vary by region, participating location, and Visit milestone. Certain Visit Rewards may not be available throughout the entire Contest Period, and all Visit Rewards are subject to availability, while supplies last, and any additional terms and conditions displayed in the App. The following Visit Rewards may be earned during the Contest Period:
Visit milestone | Reward | Quantity | ARV (CDN $) * |
3 Visits | Buy One Get One Free Merchandise Reward OR 3¢/L Fuel Reward | 1 | $3.00* |
5 Visits | Free Merchandise Reward OR 5¢/L Fuel Reward | 1 | $5.00* |
7 Visits | Free Merchandise Reward OR 7¢/L Fuel Reward OR Free Accessory Reward (selected regions) | 1 | $7.00* |
10 Visits | Free Merchandise Reward OR 10¢/L Fuel Reward OR Free Accessory Reward (selected regions) | 1 | $10.00* |
13 Visits | Free Merchandise Reward OR 13¢/L Fuel Reward OR Free Accessory Reward (selected regions) | 1 | $13.00* |
15 Visits | Free Merchandise Reward OR 15¢/L Fuel Reward OR Free Accessory Reward (selected regions) | 1 | $15.00* |
| Total | 6 | $53.00 |
*The ARV of the Prize may vary depending on the Prize winner's residence, market conditions, changes in value of components and other reasons.
Grand Prize. The following grand prizes ("Grand Prize(s)") are available to be won during the Contest Period:
Description | Quantity | Prize Value (CDN $) |
THE GRAND PRIZE INCLUDES: Ten thousand dollars (CAD $10,000) Cash Prize |
10 |
$10,000 |
Total | 10 | $10,000 |
The likelihood of being selected as a Grand Prize Winner depends on, among other factors, the number of Eligible Visits accumulated by an Entrant during the applicable Grand Prize Period relative to other Entrants.
Visit Rewards and Grand Prizes are collectively the "Prizes". The Prizes and their components must be accepted as awarded and, except as otherwise expressly indicated by the Sponsor, cannot be transferred, substituted or exchanged, in whole or in part, for another prize or money. The Prize consists solely of those items expressly described in these Rules. Any other cost, expense, fee, tax, charge, or expenditure associated with the Prize, including those incurred in connection with its acceptance, receipt, possession, use, or redemption, shall be the sole responsibility of the confirmed Prize winner. The Sponsor is not responsible for, and the Prize winner will not receive, any difference between the actual value of the Prize at the time of award and the stated ARV in these Rules or in any Contest-related materials. Under no circumstances will the Sponsor be responsible for awarding any items in excess of the Grand Prize and its respective quantities as listed above.
The Sponsor, in its sole discretion, reserves the right to: (i) substitute all or any portion of the Prizes with another prize or portion thereof of equal or greater value; (ii) limit the number of Prizes awarded to the same person, mobile phone number, or physical address; (iii) limit the number of applicable Prizes that can be transferred to or from a person, mobile phone number, or household; (iv) limit the number of applicable Prizes that can be redeemed within a transaction and/or time period; and (v) modify the Prizes, associated quantities and award schedule at any time during the Contest. Under no circumstances will the Sponsor be responsible for awarding and/or redeeming any items in excess of the Prizes and their respective quantities as listed above. Prizes may be different from the pictures shown in the Contest’s promotional materials. Each Prize may also be subject to additional terms and conditions.
7. SELECTION AND NOTIFICATION
Grand Prize
The selection of the potential Grand Prize winners (each, a “Grand Prize Winner”) will be initiated by a Contest administrator (human) and processed using the Sponsor’s official Contest records and tracking systems (“Grand Prize Winner Selection”). A Grand Prize Winner is an eligible Entrant who, subject to verification of eligibility and compliance with these Rules, is selected by the Sponsor to receive a Grand Prize based on having accumulated one of the five (5) highest eligible Visit totals during the applicable Grand Prize Period. The selection will be conducted in Laval, Québec, at approximately 3:00 p.m. ET on the applicable Grand Prize Selection Date from among all eligible Entries received during the applicable Grand Prize Period. For the purposes of this Contest, "Grand Prize Period 1" means the period commencing on September 15, 2026 and ending on October 12, 2026, and "Grand Prize Period 2" means the period commencing on October 13, 2026 and ending on November 9, 2026 (each, a "Grand Prize Period").
Grand Prize Winner Selection Date & Time | Grand Prize Period | Grand Prizes |
October 13, 2026 at 3 pm ET | September 15, 2026 to October 12, 2026 | Five (5) Cash Prizes of CAD $10,000 each |
November 10, 2026 at 3 pm ET | October 13, 2026 to November 9, 2026 | Five (5) Cash Prizes of CAD $10,000 each |
Limit: one (1) Grand Prize per entrant and household during the Contest Period.
Subject to verification and compliance with these Rules, the five (5) Entrants who have accumulated the highest number of Visits during the applicable Grand Prize Period will be selected as the potential Grand Prize Winners. In the event that two (2) or more Entrants have accumulated the same number of Visits during the applicable Grand Prize Period, and such tie affects the determination of the five (5) potential Grand Prize Winners, the tie will be broken in favor of the Entrant whose Visit record first reached the Visit total, as determined by the date and time stamps contained in the Sponsor’s official Contest records.
The Sponsor, the Administrator, or its designated representative will make up to four (4) attempts to contact the selected entrant from Circle K's short code 247-253 to the mobile phone number submitted at the time of Entry and/or via email from prizes@circleksupport.com within two (2) Days following the Grand Prize Selection. If the selected Entrant:
cannot be contacted within four (4) attempts or five (5) Days of being selected; or
there is a return of any notification as undeliverable,
then the selected Entrant will be disqualified, and the eligible Entrant with the next highest number of Visits during the applicable Grand Prize Period may be selected as an alternate potential Grand Prize Winner. If time permits, the process noted above will be repeated up to three (3) times, until a selected entrant has been contacted and the Grand Prize has been awarded, or until no eligible Entries remain.
Any attempt to manipulate or tamper with the winner-selection system or the database of Entries will result in disqualification and may result in criminal prosecution.
8. PRIZE CLAIM CONDITIONS
Grand Prize.
To be declared a Grand Prize Winner and receive the Grand Prize, the selected Entrant must:
respond to the selection notice within the time period described above;
correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered at a mutually agreed upon time; and
otherwise comply with these Rules.
To be declared a Grand Prize winner, the selected Entrant may also be required to do:
provide proof of age in the form of a legible photocopy of a provincial driver's license or other government-issued identification.
provide proof of address in the form of a legible photocopy of a provincial driver's license or other government-issued identification.
provide proof that they are the authorized account holder of the AMAH associated with the selected cell phone number; and
sign and return the Sponsor's declaration and release form (the "Release Form").
The Release Form, among other things:
confirms compliance with these Rules and acceptance of the Prize as awarded without substitution.
releases the Sponsor, its affiliates and related companies, prize suppliers, advertising and promotional agencies and each of their respective shareholders, directors, officers, employees, agents, licensees, representatives, successors and assigns from any and all liability in connection with this Contest, the selected Entrant's participation, and/or the awarding and use or misuse of the Prize or any portion thereof; and
confirms agreement to the publication, reproduction and/or other use of the Entrant’s name, address, voice, statements about the Contest, and/or photograph or other likeness, without further notice or compensation, in any publicity or promotion carried out by the Sponsor in any manner whatsoever, including print, broadcast or online.
The Release Form must be received within five (5) Days of notification. The Sponsor and its agents assume no responsibility for Release Forms that are lost, stolen, delayed, illegible, damaged, misdirected, late, or cancelled.
Declining the Grand Prize, failing to correctly answer the mathematical skill-testing question, failing to return the properly executed Release Form within the time specified on the Release Form, or otherwise failing to comply with these Rules will result in forfeiture of the Prize, and a new Grand Prize Selection will be conducted in accordance with the process described above.
In most cases, the Grand Prize will be delivered to the winner at the address provided in the Release Form within four (4) to twelve (12) weeks of receiving the correctly completed documentation. The Sponsor is not responsible for contacting or forwarding Prizes to winners who provide unclear or incomplete information, nor is it responsible Prizes that are lost, misdirected, delayed or destroyed while in transit.
Visit Rewards
Visit Rewards will be made available through the App and must be redeemed in accordance with the instructions provided therein. Unless otherwise specified in the App, Visit Rewards may be redeemed at participating Circle K and Couche-Tard locations in the region in which the Visit Reward was earned. Limit of three (3) Visit Reward redemptions per Day, per Account, per mobile phone number, and per person. Certain Visit Rewards may be subject to applicable taxes, deposits, environmental handling fees, or other charges required by law, all of which shall be the sole responsibility of the Entrant. All Visit Rewards, including, without limitation, free products, buy-one-get-one-free offers, fuel discounts, merchandise rewards, and other promotional offers, are subject to any terms, conditions, restrictions, and expiration dates communicated in the App. Visit Rewards must be redeemed before the expiration date and time specified in the App or associated offer, failing which the Visit Reward will be forfeited without compensation. Visit Rewards have no cash value, are non-transferable, may not be substituted or exchanged except as determined by the Sponsor, and may not be combined with any other offer except where expressly permitted by the Sponsor. The Sponsor is not responsible for any Visit Reward that is lost, delayed, unavailable, misdirected, or not received due to technical issues, connectivity issues, an Entrant's failure to maintain accurate Account information, or any other reason beyond the Sponsor's reasonable control, including Entrants who provide wifi numbers, incorrect numbers, or invalid mobile phone numbers.
9. LIMITATION OF LIABILITY AND RELEASE.
By participating in the Contest, Entrants agree to release and hold harmless the Sponsor, the Administrator, and their respective affiliates and related companies, advertising agencies, licensees, franchisees, partners, retailers, suppliers, distributors and any other parties involved in the Contest, as well as each of their respective officers, directors, shareholders, employees, agents, representatives, successors and assigns (collectively, the "Releasees") from any and all claims, causes of action, or liability, including without limitation any injury, death or damage to or loss of property, resulting from the participation in the Contest and/or misuse of any Prize.
Without limiting the generality of the foregoing, the Releasees shall not be liable for any:
incorrect or inaccurate information, whether caused by Entrants or by an error associated with the programming of the Contest.
technical failures of any kind, including hardware or software errors, faulty computers, any malfunctions, inaccessibility of the Contest Website in whole or in part for any reason, service interruptions, disconnections of Internet networks or telephone lines, garbled or faulty data transmissions, or failures of any online transmissions to be sent or received;
unauthorized human intervention at any stage of the Contest entry process or participation.
technical or human errors that may occur in the administration of the Contest or in the processing of Entries; or
any harm or prejudice suffered by persons, or any material damages, resulting from participation in the Contest or acceptance, use, implementation or misuse of any Prize.
If for any reason, it is confirmed that an entrant’s Entry was deleted, lost, or otherwise destroyed or corrupted by error, the only remedy, which the entrant is entitled to, is requesting to obtain another Entry to the Contest, if possible.
10. PRIVACY
The Sponsor, the Administrator and their authorized agents will collect, use, and disclose the personal information you provide at the time of Entry to the Contest for the purposes of administering the Contest and Prize fulfillment. Winners consent to the Sponsor's use of their names, photographs, cities, voices, images and/or statements, related to their Prize for publicity purposes, in any manner or media, including the Internet, at any time and in perpetuity, without compensation or notice.
The Sponsor will also share the personal information you provide as part of the Contest with their third-party business partners and service providers who perform services on the Sponsor’s behalf. These service providers assist with business operations, technology systems and applications, infrastructure, advertising and marketing. All personal information sharing complies with the Sponsor's Privacy Policy (see link below).
Entrants may also be offered the opportunity to receive additional communications about the Sponsor's products, contests and other promotional offers.
For more information about how we manage your personal information, please refer to our Privacy Policy:
https://www.circlek.com/privacypolicy?lang=en.
11. RIGHT TO MODIFY / SUSPEND / TERMINATE.
The Sponsor, the Administrator and its authorized agents reserve the right, in their sole discretion and without notice to cancel, suspend, or modify the Contest, in whole or in part, or to modify entrants' eligibility for any reason, including without limitation in the event of any printing or administrative error, virus, bug, unauthorized human intervention, tampering, fraud, equipment failure, security breach, or other any cause that corrupts or affects the administration, security, fairness or proper conduct of the Contest.
12. GENERAL CONDITIONS. The Sponsor reserves the right, in its sole discretion, to disqualify from this Contest any person whom the Sponsor reasonably believes has tampered with or attempted to tamper with the entry process, the operation of the Contest, or the Contest Website; who does not comply with these Rules; or who acts in a manner that is contrary to the spirit of the Contest or that is intended to, or has the effect of, disturbing, insulting, threatening, intimidating or harassing any other person.
ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE THE CONTEST WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
All decisions rendered by the Sponsor regarding any aspects of the Contest are final. The Contest is subject to all applicable federal, provincial and municipal laws. These Rules shall be governed by and construed in accordance with the laws of the province of Ontario, and the laws of Canada, as applicable therein, without reference to its conflicts of laws principles.
Any and all disputes, claims, or causes of action arising out of or connected with these Rules shall be resolved individually, and exclusively by the courts in Toronto, Ontario. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision contained herein. If any provision of these Rules is determined to be invalid or otherwise unenforceable, then the Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.
The paragraph headings are used for reference purposes only and shall not affect the interpretation of the Rules.
For further Contest details or inquiries contact a promotional representative at:
"COUCHE-TARD / CIRCLE K ROAD TO REWARDS CONTEST OFFICIAL RULES"
c/o Six12 Creative
PO Box 89639
Burnaby RPO University, BC V5A 4Z3
Attention: Contest Entries
Short Rules
This offer is valid at all participating Circle K stores from September 15 to November 9, 2026, subject to availability, while supplies last. This offer may not be combined with any other offer or promotion. All products must be purchased in a single transaction. Plus applicable taxes, levies, deposits and fees. NO PURCHASE NECESSARY. The contest "Road to Rewards" is open to legal residents of Canada (excluding NU and YT), who are over the age of 16 (with parent/guardian consent where the participant is under the legal age of majority in his/her province/territory of residence). ET. Limit: 3 visits per day and 1 visit every 3 hours per mobile phone number and per person. Conditions and restrictions apply. For full contest rules, visit https://ca.circlek.com/roadtorewards or the Circle K mobile app.